Photos by Andrey Berezkin
As part of our new lifestyle in response to the pandemic, a new dynamic has arrived for the runway shows of the new season of Mercedes-Benz Fashion Week Russia.
Scheduled from April 20 to 24 at the Moscow Museum, the shows will be broadcast virtually through its digital platform http://mbfwrussia.ru/ being necessary to register on this platform to enjoy exclusive materials from designers, as well as content and perspectives offered by industry experts, in addition to the interactive online features with which it wants to integrate the public from anywhere in the world and generate the spirit of the event.
As part of this new dynamic, Mercedes-Benz Fashion Week Russia seeks to change closed production cycles, bringing sustainable fashion into the spotlight. More than 50 designers are expected to participate, including Selfétude, N. Legenda, Nastya Nekrasova, Onoma, Sergey Sysoev, Yana Besfamilnaya, Elena Souproun, Hard By Hse Art And Design School, Julia Dalakian, Alena Nega,
Lena Karnauhova, Mercedes De Alba, B&D Institute of Business and Design, and others. One of the most awaited main exponents of MBFW Russia is Emma Bruschi, a designer recognized by Mercedes-Benz and Fashion Open Studio for her best eco-sustainable practices at the International Festival of Hyères, who will be presented for the first time in this program.
In addition, it´s possible to know the winning designers of the scholarships awarded by Mercedes-Benz Fashion Week Russia to participate in this event, which were announced on April 7 and it is already possible to consult their names from the digital platform of MBFW Russia.
MBFWR art by Well Known Artist
One of the characteristic elements of this event is its traditional symbol “The Infanta”, which was designed by the artist Kirill Zukclub (aka Well Known Artist), who was inspired by digitalization, ethical fashion, inclusion and diversity to create the digital image of the MBFW Russia. In this design, it’s possible to appreciate a balance between modernity and nostalgia of the past through graffiti and elements of digital design software present in the classic dress.
This event will allow all participating designers to display their new collections on social media, as well as on websites, showrooms and concept stores. Live broadcasts of MBFW Russia will be available for journalists, buyers, influencers and viewers from all over the world. It is necessary to mention that this event has sanitary protocol, this with the intention of avoiding the spread of the current virus. The backstage of the Fashion Week will be organized taking into account all the sanitary regulations in force with a limited number of guests to the fashion shows.
Don’t forget that, to be part of this event, it is necessary to register at http://mbfwrussia.ru/ where all the functions will be available from April 20.
