Text by Aramara Corona
Images courtesy of The Riviere Agency
This is a streetwear brand that made its SS22 collection debut on NYFW.com m on Wednesday September 8th at 6:30PM EST, where the brand brought a unisex style inspired by culture, individuality and many stories that everyone can feel identified.
As the brand itself says, “from the boxing ring to the boardwalk – the diner floor to the dive bar – the world is our runway and we’re here for it!” The brand radiates ‘90s vibes with its vibrant colors and forms. Actually, the choice of debuting virtually was because of safety measures and tribulation for the international brand presenting in New York during the global pandemic.
The fashion film began with a model and his retro coupe as he drives through Los Angeles visiting a series of sets from a boxing ring to a vintage-style diner. A cast of BIPOC models rock unisex apparel – inspired and motivated to channel well-styled streetwear that celebrated individuality in their CHAANCE gear.
The fashion film make everybody want to move without a doubt. The brand’s core mission is to inspire, empower and encourage street culture through fashion and style creating groundbreaking collections inspired by street culture style that aim to revolutionize street style into a future of high-end fashion.
CHAANCE creates innovative items inspired by street culture style capable of being worn by men and women alike. The runway showcased garments such as sweatshirts, rashguards, windbreakers, graphic tees graphic tees, jumpsuits and hoodies, with patch details and a strong focus on 90’s fit and fabrics such as and nylon. This was the second collection of CHAANCE to show its fashion film at NYFW.
