MFW, a prestigious platform that supports designers from emerging markets, showcased Latin American innovation this season. Brazilian brand ÃO impressed with its avant-garde approach to women’s fashion, featuring innovative fabrics, unconventional shapes, and intricate draping. The collection pushed boundaries with its bold use of color and texture, creating a truly captivating aesthetic. The Brazilian ensemble received widespread praise, underscoring the event’s global diversity and the growing influence of Latin American creativity in the fashion industry.